I built my presentation as ‘a quiz from a women’s magazine’. Participants filled in short forms with practical questions regarding creation and promotion of an internal corporate publication before the master class started, I collected, processed and commented on their answers using the example of my own company’s internal publication.
I believe that communicating in dialogue is more useful that a one-way presentation. Everybody, participants and the presenter alike, get new information and learn from others’ experiences.
25 people took part in the master class.
We used specific case studies to discuss goals, issue costs and staff for such projects, circulation, topics and heroes of corporate media.
