The master class was intended to show practically proven ways of using PR for effective promotion of a regional-level company to young colleagues.
The target audience of the master class: PR experts, press secretaries of regional companies, advertising and marketing managers, graduates specialising in Public Relations, Marketing.
Duration: 8 hours.
Programme:
Module 1. PR Features Unique to Ukraine. Advantages and Disadvantages of PR Manager’s Operations Within a Regional-Level Company.
Module 2. Corporate PR and Media Relations.
Module 3. Internal PR Within a Regional-Level Company.
Module 4. Anti-crisis PR.
Practical assignment: modelling a crisis situation within a company (competitive attack, unfavourable changes in law, supplier pricing etc.) and developing an action plan to neutralise rumours within a company and prevent employees from resignation.
